Brand System 2026

Brand System — Field & Found

Typography, packaging, and brand applications.

Scope

Identity, packaging, applications

Goal

Heritage tone + modern clarity

Deliverables

Packaging, labels, layout system, assets

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Positioning

Field & Found is positioned as “honest craft.” The identity needed to feel rooted and tactile, while remaining clean enough to scale into modern packaging and digital touchpoints.

System Logic

The system relies on typographic hierarchy, restrained ornament, and repeatable packaging structure. Every application follows the same rhythm: headline weight, spacing rules, and label composition.